Let’s watch the video on LEGO Responsibility: Protect the Planet for Future Generations
How does the company frame its CSR and how does it align with the company’s mission and vision? [https://www.comparably.com/companies/lego-group/mission] What is the primary audience for this video? Do you think the video text & visuals meet the expectations of this audience?
Most of this week’s reading materials remind us that “Supply chains and marketing channels are part of an interconnected business world that creates partners in a value chain” (Farrell & Farrell, 2016, para. 9). Ethics and social responsibility are critical components for the company’s successful operations in the domestic and global markets. What could be some of the consequences of a company’s ethics and corporate social responsibility shortcomings on the company’s financial performance and stakeholders’ trust? Please support your assumptions with real-life examples.