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Advertising as an industry has undergone many changes in the last ten years. Rea

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Advertising as an industry has undergone many changes in the last ten years. Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Also, reflect on exhibit 1-1 and describe your understanding of the role of advertising in marketing and its difference with the Integrated Communication Plan (IMC). Post your journal to Grammarly (Links to an external site.) (see Adding Grammarly to Microsoft Word (Links to an external site.) for assistance), and then submit it to through Waypoint. Your journal entry should be at least 300 words in length.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your journal.

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