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Company: Cerave, Neutrogena, Cetaphil Recommendations: In this section, you will

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Company: Cerave, Neutrogena, Cetaphil
Recommendations: In this section, you will provide recommendations based on your analysis that address the following:
a. Provide a summary of your research and discuss the performance of each brand overall and on each determinant attribute.
b. Recommend how the lowest and highest ranked brands in the survey can tactically implement strategies to increase and/or maintain their
ratings.
c. Based on your research outcomes, recommend marketing strategies that account for the influence of c ulture and personal values on consumer
purchasing behavior in a global business environment.
d. Based on your research outcomes, recommend marketing strategies including the appropriate marketing mix for ensuring creation, capture, and
delivery of value.
e. Given the plan design, outline the marketing plan implementation process for ensuring the creation, capture, and delivery of value.

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