Categories
Advertising

Create a journal of ads you’ve been exposed to and that provoked a response. Th

Burdened by Homework? Let us write your essays and assignments Order This Now

Create a journal of ads you’ve been exposed to and that provoked a response. They can be from any media channel (print, TV, outdoor, direct mail, any variation of online, etc.) just as long as you can cut and paste a link to or actual example of the ad into your journal. I don’t want to see ads that were already covered in this class in my lectures, the textbook, etc. Because this class is the only one in the program that focuses on traditional platforms vs. digital platforms, I would like to see at least 80% of the ads be traditional platforms like print, TV, radio, and OOH.
List the advertiser’s company name, the name of the ad if you can find it, and the year the ad was produced (this is not necessarily the date the web site / YouTube channel you found the ad on was published). Then provide 350-500 words of analysis on things you noticed, and what you liked or didn’t like about the ad. Each journal entry should also be accompanied by an image of the ad itself at the top of the journal entry so I can review it as I read your commentary.
Make sure to incorporate ideas from the Arens book and the Mad Men episodes, and find supplementary reading materials from outside the class that are germane to the discussion. You need to have at least 4-5 external resources included.
A top-quality journal will not only feature at least 20 entries for the quarter (about two ads per week, or three for summer quarter) but also contain smart critical thinking about the ads. Try to use a variety of media channels, as well as different types of brands and products (no more than one ad per brand). Refrain from using ads from different countries, as there is a similar assignment to this in MKTG 200 International Marketing class, and I don’t want you to be tempted to self-plagiarize.
You’ll find a sample ad journal entry posted under the files section of Canvas. Please refer to the rubric below for further guidance on grading.
Rubric
Journal
Journal
Please utilize Arial or Times New Roman with a font size of 11-point, single-spaced, for all work. I will look for you to
employ professional formatting and tone in your submissions, and will grade accordingly. Spelling and grammar are two
of the easiest pitfalls to avoid. Every single quarter I find myself deducting points for epic length paragraphs (aim for 3-4
sentences maximum). Make sure to proofread each and every time you submit your work.
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeQuality of ads included
20 pts
This criterion is linked to a Learning OutcomeQuantity of ads included
20 pts
This criterion is linked to a Learning OutcomeAds are accessible to review
10 pts
This criterion is linked to a Learning OutcomeUnderstanding of marketing concepts
30 pts
This criterion is linked to a Learning OutcomeIdeas from external sources incorporated
20 pts
This criterion is linked to a Learning OutcomeCritical thinking skills
30 pts
This criterion is linked to a Learning OutcomeFormatting and presentation
20 pts
Total Points: 150

Burdened by Homework? Let us write your essays and assignments Order This Now

Leave a Reply