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Discussion Post: Measuring the effectiveness of ads is a difficult endeavor. The

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Discussion Post: Measuring the effectiveness of ads is a difficult endeavor. There are many factors that make this one of the more challenging measurements in Marketing.
1. What do you think is the factor that influences ad measurement the most? What makes it so incredibly difficult?
2. In the financial services industry, how are ads made to make sure that they are as effective as possible? Give a specific example.

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