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I am a entrepreur and I have attached my previous assignment and a sample paper.

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I am a entrepreur and I have attached my previous assignment and a sample paper.
Assignment 2: New Venture – Launch Plan
Format: Paper
Due: Week 6, Day 7 (Weight: 25%)
OVERVIEW
In this assignment, you will continue your research and planning to design and implement a new
product or service. Based on the innovative “big idea” and the vision that you developed in
Assignment 1, you will now write the sections that describe your launch strategy, business model,
and financial plan.
INSTRUCTIONS
For
Assignment 2, you will create a Launch Plan paper. It will describe your launch
strategy, business model, and financial plan. Your paper will be at least 4 pages long.
In Assignment 2, you will complete the following four sections of your Business Plan:
§ Section V: New Concept / Business / Nonprofit Launch Strategy
§ Section VI: Impact on the Business Model / Business Mode / Organization Structure
§ Section VII: Revenue Streams / Operational Strategy
§ Section VIII: Financial Structure and Costs / Financial Plan
Continue to use the same big idea that you used in Assignment 1. As before, you will follow the
instructions in ONE of the three Options below and you will continue to work with the template
that matches your chosen Option.
IMPACT ON THE BUSINESS MODEL
o How complementary is the new product or service line with the company’s existing
products or services? What does the new line add that will benefit existing
customers? How could it attract the interest of potential new customers?
o What regulations must be complied with, or licenses required, to produce, operate, or
sell your new product or service line?
o Referring to your mission statement in Assignment 1, what are your initiative values?
(e.g., highest quality customer service)
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment or each type of product
or service.
o After reviewing the competition’s current market price for similar products or services,
explain how those prices compare to the planned pricing for the new products or
services?
o Cash flow is king. What payment or collection methods or terms will be used to sell
the product or service? (i.e., cash only, credit only, subscriptions, down payments,
net 30, scheduled payment contracts)
o Describe the various revenue streams. What percentage does each contribute to the
overall project revenues?
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: Create a 3- or 4-year Profit and Loss Statement
summary for your initiative only, not for the entire company. (You can use one of the
ProForma Spreadsheets in your Assignment 2 Resources or create your own.)
o Provide a detailed Financial Narrative explaining the research and analysis used to
develop the numbers in the Summary Income Statement.
o Provide a list of the start-up capital expenses to launch the project. (These are
one-time costs for the launch, such as buildings, inventory, and equipment, not
ongoing operational expenses.)
o Is the existing company providing the funds necessary for launching the new
product or service line? If not, what are the proposed sources for funding the
launch?

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