Categories
Accounting

Read “Cracking the Code of Change”. Search for a company whose leader used Theo

Read “Cracking the Code of Change”.
Search for a company whose leader used Theory E to drive the changes and another company whose leader used Theory O to drive the changes. Compare and contrast the two companies, including profitability. Which of the two theories would you use to drive the change? Why? Is effective communication more important in one theory than the other? Why or why not? Use and cite a minimum of three scholarly references beyond the texts used in the course to defend your reasoning.
Textbook – The Heart of Change by John P. Kotter

Categories
Marketing

STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a c

STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PROMOTION
The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
MARKETING MIX: PRICE
Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.
MARKETING MIX: CHANNELS OF DISTRIBUTION
Channels of Distribution: Specify the type of distribution channel you will use and include rationale.
MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.
CONCLUSION
REFERENCES
The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Collection, Academic Search Complete, and Business Source Complete.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.
Grading will be based on content, application, research, mechanics (APA format, spelling grammar, and punctuation), and style (organization, readability, and using your own words).
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric
Grading Criteria
Percentage
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.
35%
Scholarly research supports the writer’s position and is properly acknowledged, and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.
20%
Critical thinking: Position is well-justified, there is logical flow, and there are examples.
20%
Structure: Includes introduction and conclusion, proper paragraph format, and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable.
10%
Mechanical: No spelling, grammatical, or punctuation errors.
10%
APA: Deliverable is cited properly according to the APA Publication Manual.
5%

Categories
Nursing

Introduction of Brochure (3 points/6%) 1. Includes brochure title 2. Identifies

Introduction of Brochure (3 points/6%)
1. Includes brochure title
2. Identifies date published
3. Describes individuals or groups
Personal Reflection (2 points/ 4%)
Why did this topic interest you?
4. Brochure properly cited, included on referThis criterion is linked to a Learning Outcome
Summary of Brochure (5 points/10%)
Review the main topicsence list,and submitted with assignmentPatient Communication (5 points/10%)
Includes information to promote communication
between patients and healthcare providers Evaluation of Brochure (2 points/ 4%)This criterion is linked to a Learning Outcome This criterion is linked to a Learning Outcome
Evaluation of Brochure (2 points/ 4%)
What was done well, and what could have been
improved in the brochure?
Evaluation of Brochure (2 points/ 4%)
Was the information provided in the brochure
beneficial? Could you incorporate it in your patient
education?
Was the information provided in the brochure
beneficial? Could you incorporate it in your patient
education?Was the information presented clearly?
This criterion is linked to a Learning OutcomeThis criterion is linked to a Learning Outcome
Evaluation of Brochure (2 points/ 4%)
Did current nursing or healthcare related research support the information presented in the brochure?
Evaluation of Brochure (2 points/ 4%)
What was done well, and what could have been
improved in the brochure?Evaluation of Brochure (2 points/ 4%)This criterion is linked to a Learning Outcome
Evaluation of Brochure (2 points/ 4%)
What population or individuals does this brochure apply to (i.e., who will benefit the most from this brochure)?
Was the information presented clearly?This criterion is linked to a Learning Outcome
Evaluation of Brochure (2 points/ 4%) Who else can use this information?
Evaluation of Brochure (2 points/ 4%)Will this information increase patient safety?
This criterion is linked to a Learning Outcom
Evidence from a recent (5 years) scholarly nursing journal article was integrated within the Evaluation of Brochure section to support your answers.This criterion is linked to a Learning Outcome
Conclusion (5 points/10%)
1. Restates main ideas
2. Includes supporting information from body of paper
3. Summarizes the benefits of following the brochure’s advice to a person at riskThis criterion is linked to a Learning Outcome
APA Style and Organization (2 points/4%)
1. Adheres to current APA edition formatting guidelines for title page, margins, and in-text citations, and references
2. Section headers used
a. Summary of Brochure
b. Patient Communication
c. Personal Reflection
d. Evaluation of Brochure
e. Evidence Review and Application
f. Conclusion
This criterion is linked to a Learning Outcome
Clarity of Writing (9 points/18%)
1. Proper use of Standard English
2. Shows original thought
3. No spelling or grammar errors
4. Information presented in a logical progression
3. Paper is no longer than three (3) pages, excluding title page, reference page, and copy of brochure.
a. Extra pages will not be read or contribute to the assignment grade

Categories
Business and Management

You need to have experience with the simulation website!!!!!! 1. A full competit

You need to have experience with the simulation website!!!!!!
1. A full competitive analysis of your industry and your place in it. 5 Forces and Team SWOT Analysis
2. An analysis of your team’s cumulative balanced scorecard relative to your industry.
3. A valuation of the firm with a discussion of the assumptions used to create it.
4. A financial forecast and analysis of expected return to shareholders through the next few years.

Categories
Business and Management

1.5 pages of writing – NEEDED Table 5 created – NEEDED Use info below: See att

1.5 pages of writing – NEEDED
Table 5 created – NEEDED
Use info below:
See attachment as guide: PowerPoint as guide to information covered too.
Active
Learning Activity – Module 5
Professor:
Group Participants:
Student Preparation:
~ Read Chapters 15 & 16 of the Principles of
Management textbook
· Managing
Teams – Chapter 15
· Managerial
Communication – Chapter 16
· Encouraged
to read and think independently regarding Effective Communication and
Management
~ Link provided below to obtain access to the
material
https://d3bxy9euw4e147.cloudfront.net/oscms-prodcms/media/documents/PrinciplesofManagement-OP.pdf
~ Watch the following YouTube Videos
· Building
Effective Management Skills

·
Leadership Theories vs. Management Styles

Module Requirements:
~ Students are expected to attend the
mandatory 15-minute Zoom session on August 5 – 7
~ Zoom sessions are an interactive forum for the
students and professor
· Interaction
of students is expected
~ There will be a Q & A session
· Clarification
if needed for the upcoming assignment or anything relevant to the class
~
Each
student will have a choice of one of the following assignments and choice a
chapter from the textbook (the exam will cover the textbook in its entirety):
· Create
a Microsoft PowerPoint presentation
(min. 10 slides & max. 20 slides – excluding
the cover & reference page)
· Complete
a timed test (3 hours) consisting of 100 multiple choice questions
· Write
an essay
(min. 10 pages & max. 20 pages – excluding
the cover & reference page)
o
The
assignment is due by 11:59 pm Sunday, August 21, 2022

Categories
Business and Management

Assignment Instructions Students will research and briefly summarize a current c

Assignment Instructions
Students will research and briefly summarize a current case of a “control challenge” for managers. The textbook discusses such challenges as employee theft, computer issues, and workplace violence.
Students should prepare a 500-word essay and cite all sources in MLA format.
Guidelines
Essay assignments should conform to MLA format (Links to an external site.) and cite the associated reading/resource.
Use a 12-point font.
Use double spacing, so there is room for me to write comments.
Include your last name in the filename (example: Unit-1 AS1 Smith.)
It should be a Word (.doc or .docx) format file.

Categories
Business and Management

Option A: Project Revive LLC is a consulting firm of highly charged and accompli

Option A: Project Revive LLC is a consulting firm of highly charged and accomplished project managers whose main stream of revenue comes from managing the turnaround of failing projects

Categories
Business and Management

Which of the three levels of listening is most commonly in use as you interact w

Which of the three levels of listening is most commonly in use as you interact with others in customer service situations? Give examples.

Categories
American History

I have included the full instructions, however I would like to specify that I wo

I have included the full instructions, however I would like to specify that I would like it written over this topic:
The title of our class is The U.S. in Global Perspective. We have been using the
emergence the US as a major force in reshaping war, peacemaking, and gender
norms to focus our exploration of U.S. history in the context of world history.
Each topic represents a theme throughout the course’s four decades:
1) The Green and Gold Standard
Throughout the process from 1917 to 1957 described in bold above, domestic racial
inequality was an aminating idea in the US that limited its distinctiveness from British
imperial chauvinism and Soviet nationality policy as international models.

Categories
Sociology

In this assignment area you are expected to make use of the community as an acti

In this assignment area you are expected to make use of the community as an active sociological learning lab. You will interview a person from the community which relate to the content of the course. It is expected during the interview the student will explore how some individuals and groups have experienced being treated as deviant, discriminated against and/or understand the impact of poverty and inequality.
Some examples for interviews:
Someone working for government or a non-profit
Red Cross/food bank volunteers
Veterans
Aging
Police/law enforcement.
LGBTQ
These are some suggestions not absolutes, be creative. You will summarize the interview in a paper and select content from the assigned text to indicate sociology is alive in your community through the interview. You will write a 2-3 page paper summarizing the interview, reference to the course text by selecting a chapter with content specifically reflecting the interview (for example Deviancy and Police), and how it has advanced your learning. Paper is to be written in APA formatting.